Herr Doll bietet gute Inhalte zum Thema ”InnovationDesign” auf seinem Blog
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schoener Blog ueber das “How To” von Hannes Treichl. Schon lange nicht mehr auf seiner Seite gewesen. Hm! Grosser Fehler. Nett geschrieben. Dieser Artikel ist zwar auf Hotel Blogs gemuenzt aber das macht wohl recht wenig. Schoen immer wieder in den Blogs der Marketing Groessen zu lesen ”Sei authentisch und verkauf nicht zu viel! oder eher sei nicht so sehr Verkaeufer.” Wenn ich aber Resultate habe, muesste ich das ganze umschreiben, wenn ich nicht direkt mit der Tuer ins Haus fallen darf. Also kein ” Heureka, wir haben es vollbracht und jetzt ist es auch endlich zu kaufen!” Wie soll man es denn anders mitteilen? “Liebe Community helft mir einen wuerdigen Preis zu finden (?)” so in der Art? Hm! Ja, es stimmt es ist noch training notwendig, Marketing Push im Sinne von SocialMedia so zu verkleiden, dass es nicht danach schmeckt. Aber ist das dann nicht auch schon wieder heuchlerisch und damit erreiche ich bestimmt nicht den Hinweis der Authentizitaet. . . . → Read More: DIY social media im Hotelgeschaeft I love this guy. I have seen him in Berlin at the DMY and all the time i visit his BLOG or his new WebSite his works make me smile. His playfullness and catching a short thought and translating it into a nice playfull installation which never overweighted. I could imagine that his results are not complex enough for some people but i like them because the build up a direct link between the concept and the viewer. WOW! GHTime Code(s): 46bbc. . . → Read More: Enrique Muda a serious funny artist from BARCA It was and is often mentioned and I will do so too just to record it for myself. There are several YingYang relations in business and innovation. First I was just looking for one article that i like much because it has some good references in it to go further. And on the same page i found Mr. Nussbaum talking about his version of YingYang but which also has something to do with business balancing. Like Market Pull and Technology Push always is. Mr Nussbaum on Business Weeks Online about the YingYang relationship between Culture and Technology. “NYT: Seeing Customers as Partners in Invention” Venkatesh Rao about Ying Yang relation between Marketing and Innovation. Frog Design Leberecht has also a nice thought about it I found this link afterwards which plays out some nice interrelationship between Mr. Verganti’s Design Driven Innovation Idea and the links mentioned before.
. . . → Read More: YING YANG this! There are so many talks about customer surveys and the use of it. And a lot of specialist deny the use of it. But perhaps Customer Innovation Center are a bit a different twist. Mr Nussbaum from BW Online mentioned a nice article about Customer Innovation Center on NY Times. Seem that corporates getting more and more centralized again as there were also some mentions about corporates are getting more vertical again. Butting coming back to customer survey and innovation centers. Somehow these centers are still customer survey but more in a not so formalistic way not with all these multiple-choice questionnaires and cameras for usability testing and also completely in a different field. Not end-users are tested here it is a B2B relationship. New York Times about customer innovation center at 3m, Hershey and so on. . . . → Read More: Customer Survey is dead _ here comes the Customer Innovation Center |
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Copyright © 2012 Ralph Schneider - All Rights Reserved |
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Ich steh fast wie Ochs vorm Berg, denn entweder mach ich mir Gedanken wie ich Marketing und Innovationsinitiativen durch die Nutzung von SocialMedia optimiere, also eher ein ”Upstream” oder Innovation Antrieb. Wenn ich darueber schreibe, wie hier oft geschehen, dann ist das sicher nicht verkaufen, zugegeben.