B2B Social Media Manager driven by strategy and design.

Ralph Schneider leads the social media initiatives at Bayer MaterialScience – Communications.

With his broad foundation and insights based on his time in innovation management, design and engineering he is in charge to build a new B2B engagement path between one of the global leading polymer producer and its peer groups.

Ralph has a five years experience in market pull innovation management and as the lead person in the creation of the global DesignPlatform, a design-driven-innovation service concept which links design and material to drive market success on both sides of the counter.

Ralph previously worked for global companies like Philips, Henkel KGaA and MANNESMANN DEMAG Energy & Environmental Technologies in Germany and Hong-Kong. He holds a University degree in mechanical engineering and a degree in design (service design, design for manufacturing, productions technologies).

You can find his vita here.