Customer Survey is dead _ here comes the Customer Innovation Center

There are so many talks about customer surveys and the use of it. And a lot of specialist deny the use of it.

But perhaps Customer Innovation Center are a bit a different twist.

Mr Nussbaum from BW Online mentioned a nice article about Customer Innovation Center on NY Times. Seem that corporates getting more and more centralized again as there were also some mentions about corporates are getting more vertical again.

Butting coming back to customer survey and innovation centers.

Somehow these centers are still customer survey but more in a not so formalistic way not with all these multiple-choice questionnaires and cameras for usability testing and also completely in a different field. Not end-users are tested here it is a B2B relationship.

New York Times about customer innovation center at 3m, Hershey and so on.

Link

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